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Why do people buy name brands?

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Knight
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    Posted: 21 Aug 2013 at 04:10
Is it to fit in like the article below indicates?


Low self-esteem consumers: When does standing out help you fit in?

Consumers who buy brands to stand out may actually be trying to fit in, according to a new study in the Journal of Consumer Research.

"Our research suggests that seeking differentiation via brands may actually be another tactic to achieve belongingness," write authors Sara Loughran Dommer (Georgia Institute of Technology), Vanitha Swaminathan (University of Pittsburgh), and Rohini Ahluwalia (University of Minnesota).



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Lao Tse View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Lao Tse Quote  Post ReplyReply Direct Link To This Post Posted: 21 Aug 2013 at 09:53
Well, some people buy name brand clothing because it is often what dictates in fashion. When it comes to name brand household items such as a toaster or a blender, it can be because it is supposedly close to the best quality of a product. I ran into a situation clothing-wise very recently. My great-granddaughter wanted clothes from the higher-end of the price range just because she wanted to say that she was wearing a name brand dress. An example for say, instruments is that everyone who plays the French Horn has heard of or buys a Philip Farkas mouthpiece because of the man's status when he was living, or buys his design of a horn because of its quality.
在財富的害處,而是一件好事永遠不持續。我在和平中仅居住在新的風下。 Wei Jia Hong No harm in wealth, but a good thing doesn't last forever. I live only among peace under
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Logic Quote  Post ReplyReply Direct Link To This Post Posted: 21 Aug 2013 at 13:30
I suppose quality plays a role in this, but, depending on where people live, name brands can influence the way others see and react towards people. I wonder how many of us would react differently to a man wearing a Rolex as opposed to another man wearing a Timex. The truth is it really should not make a difference, but it tends to. 

Yet, the interesting aspect of the article is that it indicates that people with low self esteem are more likely to buy brand names. I can see some truth in this, because a confident person does not need an expensive watch or suit to gain respect. 


Edited by Logic - 21 Aug 2013 at 13:32
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paradigm of Humanity Quote  Post ReplyReply Direct Link To This Post Posted: 22 Aug 2013 at 09:19
While quality difference between a 5 dollar t-shirt and a 20 dollar t-shirt is substantial, quality difference between a 20 dollar t-shirt and a hypotetical 500 dollar t-shirt is trivial if there is any... So, it's all about social status.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Omar al Hashim Quote  Post ReplyReply Direct Link To This Post Posted: 29 Aug 2013 at 13:01
Clothing prices perplex me. For the first industry to experience the industrial revolution why such a range of prices exist for seemingly identical products, or why a suit cost as much as a microprocessor I can't understand.

I am totally brand blind, and I only know one or two people who buy clothing brands, or even know what they are. I suspect companies like them as a way of differentiating otherwise similar products and charging more for no extra cost.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paradigm of Humanity Quote  Post ReplyReply Direct Link To This Post Posted: 02 Sep 2013 at 14:18
It's been quite a time since Apple products are really inferior to other brands. But people didn't suddenly stop buying them. Who do hell is Apple anyway... I bet anyone can make their own phone brand for with relatively little capital. All you need is contacting with some semiconductor and flash memory manufacturers, same for camera, gps, gsm, wifi and bluetooth recievers. Then put them into a case of your design. Install Android on it, make the OS recognise all hardware and make sure they are working properly through API and add a generic UI. You have your phone Tongue Every phone manufacturer buys from same vendors, more or less... BUT, you mostly pay for package Wink

I know where I can buy better and cheaper hardware. But it's all irrelevant to people. Because    
Originally posted by Paradigm of Humanity Paradigm of Humanity wrote:

it's all about social status.


So pathetic Tongue Most people are just so pathetic when it comes to making use of computing power at their disposal. I doubt they are even aware of what they could have done with it. But I bet I'd still be a better cavemen than them, I would teach them meaning of savagery Tongue They are just so average and... Insignificant...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 02 Sep 2013 at 22:15
I must admit, not all clothing is the same nor or the same quality. I know that the Tshirts I buy from Kmart discolour after only a few washes, don't iron as easily, tear more easily and frequently come in very rigid sizes that a smalled hipped but long legged person like myself needs to have them tailored.

I am willing to pay twice or even three times the tiny KMart price to buy an article of clothing that lasts much longer before replacement, does a much better job at keeping me warm/cool, saves me a lot of time looking after it and still manages to look good.

But it's at that point my appreciation come to an end. I can't appreciate that a Burberry scarf is really worth $400, compared to another scarf which is functionally just as good and costs $2.

Other people embrace brand names as a means of social competition and identification. In an age where polite society has largely outlawed displays of strength via martial skill, ascquisition of material assets remains one of the few avenues through which people can show off, or display conformity
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Captain Vancouver Quote  Post ReplyReply Direct Link To This Post Posted: 03 Sep 2013 at 07:43
Perhaps it goes back to our evolutionary origins. In our long hunter/gatherer existence on the African Savanna (sorry penguin), items with cache would have been things like meaty antelopes, killed and brought home for the tribe. These would have brought pats on the back from fellow male hunters, and amorous signals from female tribe members. Today of course we can't slam down a bloody antelope on the table at Starbucks, but we can display the new ipod, or Nike T-shirt. Frivolous symbols substitute for more earthy and essential original items.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Logic Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 2013 at 01:23
Originally posted by Captain Vancouver Captain Vancouver wrote:

Perhaps it goes back to our evolutionary origins. In our long hunter/gatherer existence on the African Savanna (sorry penguin), items with cache would have been things like meaty antelopes, killed and brought home for the tribe. These would have brought pats on the back from fellow male hunters, and amorous signals from female tribe members. Today of course we can't slam down a bloody antelope on the table at Starbucks, but we can display the new ipod, or Nike T-shirt. Frivolous symbols substitute for more earthy and essential original items.
 
That's an interesting point, but it would make more sense for men than for women, because financial assets generally make a man more attractive while physical appearance generally make women more desired.
 
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paradigm of Humanity Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 2013 at 12:18
I gave up evolutionary psycology games for a while Tongue
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Logic Quote  Post ReplyReply Direct Link To This Post Posted: 12 Sep 2013 at 01:14
According to this study, women buy name brands to discourage other women from going after their men.
 
The authors also found that women indicated they would be less likely to pursue a man whose partner was wearing a luxury outfit and accessories because they perceived the man to be more devoted. "Whereas men often display luxury products to the opposite sex, women often seek to flaunt expensive possessions to the same sex," the authors write. "This might be particularly interesting to luxury brand practitioners and managers to understand that women are the primary audiences of women's luxury consumption."
 
 
 
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